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Our product line features all-natural BBQ rubs and seasonings, crafted to enhance and transform your grilling experience.

Fuego Vida XXX Hot Seasoning Is Now a Two-Time Award Winner

Fuego Vida brings home another honor, earning 2nd Place in Extra Spicy Rubs at the 2026 Artisan Flave Awards, following its 1st Place win at the 2025 Spicy Flave Awards.

Developed by Vida Connaughton with flavor first, then serious heat, Fuego Vida proves Carolina Reaper and Scorpion Pepper can bring the fire without sacrificing great flavor.

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Introducing Our New Green Chile Seasoning

Inspired by our journey through the American West, Green Chile Seasoning brings together the flavors we've loved from Arizona, New Mexico and Colorado.

Made with Hatch Green Chile peppers and a savory blend of garlic, onion and spices, it delivers rich green chile flavor without a lot of heat. Built for chicken, pork, beef, burgers, vegetables and everything in between.

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